Everyone has a fond memory of their marked-up high school JanSport. But after high school, people tend to leave them behind. So, with limited funds, we decided to reach some young adults in their environment and remind them of how cool it is to customize a JanSport. We set up tents at Bonnaroo with 15' x 8' blank canvas' and let concert goers paint whatever they wanted on them. Then we turned this art into a custom line of JanSport backpacks. After 4 days, we had 8 huge canvases that yielded a series of 125 unique Bonnaroo backpacks.